Ambivalence, Virtual Piety, and Rebranding: Social Media Uses among Tablighi Jama’at in Indonesia

Ambivalence, Virtual Piety, and Rebranding: Social Media Uses among Tablighi Jama’at in Indonesia

Ambivalence, Virtual Piety, and Rebranding: Social Media Uses among Tablighi Jama’at in Indonesia
Wahyu Kuncoro Article Advanced smartphone technology and easy access to the Internet have contributed to the embeddedness of social media in the daily lives of many Indonesians. However, among conservative Muslims, social media are regarded as potentially harmful, and their use is largely discouraged. The article discusses the ambivalence that characterizes social media usage within the Tablighi Jama’at, an Islamic reformist movement known for its missionary activities. Many…